MU · 10-K · 2026A · Full report

Competition and Market Share

MICRON TECHNOLOGY INC · 2026-10-09 · Importance 23 · Surprise 24

Micron’s capacity strategy is intended to keep its bit share stable as industry demand expands, rather than relying only on density improvements from proprietary process technology. AI-driven demand is concentrating industry growth in HBM, server DRAM, high-capacity DIMMs, and data-center SSDs, increasing the strategic value of advanced memory capacity. Legacy products continue to require dedicated capability, including 1α DDR4 production for automotive, industrial, medical, aerospace, and defense customers. The company’s global fab and packaging investments are designed to support competitive positioning across DRAM, NAND, HBM, and AI-focused memory products.