MU · 10-Q · 2026Q2 · Full report

Competition and Market Share

MICRON TECHNOLOGY INC · 2026-06-25 · Importance 10 · Surprise 6

Micron faces intense competition across semiconductor memory and storage markets, requiring continued development of new products and technologies and ongoing manufacturing-cost reductions. Competitive positioning depends on R&D returns, efficient manufacturing utilization, advanced product and process integration, market acceptance of a diversified DRAM, NAND, and NOR portfolio, and disciplined capital spending. The company expects new wafer capacity and technology-driven bit-density gains to support projected memory demand and its objective of maintaining stable bit share.