NFLX · News · 20260904N
Pricing and Promotions
NETFLIX INC · 2026-09-04 · Importance 60 · Surprise 74 · In source text
Netflix raised subscription prices in the United Kingdom, its second-largest global market, for the second time in about 19 months. The entry-level Standard with Ads plan increased 33%, potentially encouraging customers to migrate to higher-priced tiers while increasing average revenue per membership. The UK represents about 20% of Netflix’s EMEA revenue, making pricing and retention trends in the market commercially significant.
Key facts
- Netflix's entry-level Standard with Ads plan in the UK was increased by 33%. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | committed | — | Netflix's entry-level Standard with Ads plan in the UK was increased by 33%. |