NFLX · News · 20260914N

Live Programming Expansion

NETFLIX INC · 2026-09-14 · Importance 34 · Surprise 42

Evercore identified live events as a significant potential growth engine for Netflix. The World Baseball Classic promotion was associated with 45% of new subscribers in Japan, providing evidence of customer response to live sports-related programming. Netflix, Amazon, and YouTube also formed the Streaming Access and Choice Alliance to advocate for technology-neutral entertainment policies and the ability of digital platforms to invest in programming, including live sports.