NFLX · News · 20260914N

Content Engagement and Retention

NETFLIX INC · 2026-09-14 · Importance 17 · Surprise 24

An Evercore survey found that 45% of new Netflix subscribers in Japan joined because of a World Baseball Classic promotion. The survey also found that 38% of U.S. respondents use Netflix Clips, indicating measurable engagement with shorter-form content. These findings point to live-event promotions and short-form video as potential subscriber acquisition and retention channels.