NFLX · News · 20260914N

International Subscriber Acquisition

NETFLIX INC · 2026-09-14 · Importance 17 · Surprise 24

Evercore cited improving subscriber trends in the United States and Japan. A World Baseball Classic promotion reportedly drove 45% of new Netflix subscribers in Japan. The data indicates live-event promotions may be supporting customer acquisition in international markets.

Key facts

• One analyst (Kutgun Maral at Evercore) raised Netflix's price target to $110 from $100 and noted that 45% of new subscribers in Japan joined due to a World Baseball Classic promotion. source