NFLX · News · 20260917N

Live Programming Expansion

NETFLIX INC · 2026-09-17 · Importance 31 · Surprise 42

Netflix Chief Content Officer Bela Bajaria said the company is evaluating “unmissable” live events across sports, music, and other global spectacles. Netflix would consider acquiring a package of international NFL games if one becomes available when the league renegotiates its media-rights agreements. The reports did not disclose a purchase price, expected programming investment, or launch timeframe for any additional NFL package.

Key facts

• Bela Bajaria said Netflix would be open to a package of international NFL games if one becomes available when the league renegotiates its media rights agreements. source
• Netflix Chief Content Officer Bela Bajaria said the streamer looks for "unmissable" moments when thinking about its live event and sports strategy. source