NFLX · News · 20260922N
Content Engagement Trends
NETFLIX INC · 2026-09-22 · Importance 35 · Surprise 48 · In source text
YouTube accounted for 14.2% of U.S. television time in July, while Netflix’s share fell to a multi-year low of 7.8%. Wells Fargo projected a 21% year-over-year decline in Netflix’s top 100 original content hours during the second half of 2026. The engagement decline could pressure Netflix’s ability to compete for U.S. viewing time against YouTube.
Key facts
- Wells Fargo downgraded Netflix to 'Underweight' and projected a 21% year-over-year decline in its top 100 original hours in the second half of 2026. source
- Netflix received its second downgrade in a week due to concerns over content engagement and competition from YouTube. source
- Netflix Inc (NASDAQ:NFLX) stock trades near two-year lows with questions on spending and a weak content lineup for the second half of 2026. source
- The company is scheduled to report its third-quarter results on October 20th. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | negative | contingent | — | Wells Fargo downgraded Netflix to 'Underweight' and projected a 21% year-over-year decline in its top 100 original hours in the second… |