NFLX · News · 20260922N

Competition and New Entrants

NETFLIX INC · 2026-09-22 · Importance 35 · Surprise 48

HSBC reported that YouTube reached 14.2% of U.S. television time in July 2026, while Netflix’s share fell to a multi-year low of 7.8%. Wells Fargo separately projected a 21% year-over-year decline in Netflix’s top 100 original content hours during the second half of 2026. The reports indicate heightened competition for viewing time and near-term engagement risk ahead of Netflix’s scheduled third-quarter results on October 20, 2026.