NFLX · News · 20261021N

Leadership Transition

NETFLIX INC · 2026-10-21 · Importance 31 · Surprise 42

Netflix appointed Peter Rice as content chief, replacing 10-year company veteran Bela Bajaria. Co-CEO Ted Sarandos said Rice will reorient film and television operations around combining “art and commerce.” Sarandos cited Rice’s experience across entertainment formats and relationships with creative talent as important in a competitive market. The transition follows layoffs affecting approximately 6% of Netflix’s workforce and is intended to improve content execution in the United States and globally.