NFLX · News · 20261022N

Live Programming Expansion

NETFLIX INC · 2026-10-22 · Importance 25 · Surprise 42

Netflix’s first live mixed-martial-arts event, Ronda Rousey versus Gina Carano, reportedly attracted strong viewership. The event was produced with Most Valuable Promotions, but reporting indicates that future MVP MMA events on Netflix may be uncertain. If Netflix does not continue the relationship, Most Valuable Promotions may seek other streaming platforms or pay-per-view distribution.

Key facts

• Netflix hosted its first live MMA event, Ronda Rousey vs. Gina Carano. source
• Netflix's recent financial difficulties, including a significant stock drop and corporate restructuring, make future MVP MMA events unlikely. source