Netflix is testing AI Discover, an experimental TV-app tab that uses artificial intelligence and theme-based prompts to help members find content. Users can refine recommendations by describing interests or referencing titles they have already watched, making discovery more interactive. The feature is currently available to a small group of U.S. members, with broader rollout dependent on user feedback.
Key facts
“AI Discover” is available to a small group of U.S. members on TV apps, with a broader rollout planned after user feedback. source
Netflix is rolling out “AI Discover,” an experimental TV tab that uses artificial intelligence and theme-based prompts to help users find content. source