NFLX · 10-Q · 2026Q3 · Full report

Operating Expense Trends

NETFLIX INC · 2026-10-21 · Importance 41 · Surprise 22

Nine-month sales and marketing expense increased $315 million to $2.503 billion, including $196 million of additional marketing expense and $137 million of higher personnel costs. Q3 sales and marketing expense increased $51 million to $837 million, primarily from $42 million of higher personnel costs associated with advertising-sales headcount growth. Nine-month technology and development expense increased $499 million to $3.001 billion, primarily from $383 million of higher personnel-related costs, while Q3 expense increased $180 million to $1.033 billion. Nine-month general and administrative expense increased $247 million to $1.568 billion, driven by $126 million of higher personnel costs and $91 million of higher third-party expenses, including legal fees and WBD transaction costs.

Key facts