NKE · News · 20260729N

Greater China Performance

NIKE, Inc. · 2026-07-29 · Importance 52 · Surprise 56

Nike’s China business has shrunk 30% since 2021, and annual revenue reached its lowest level in eight years at the end of May 2026. Third-party experts attributed the deterioration to the rise of “China Chic,” stronger domestic competitors, and changing preferences among younger shoppers. The reported decline indicates a material, multi-year challenge to Nike’s Greater China growth and market position.

Key facts

• NIKE, Inc.'s China business has shrunk 30% since 2021, with annual revenue hitting its lowest level in eight years at the end of May. source