NKE · News · 20260805N

Greater China Performance

NIKE, Inc. · 2026-08-05 · Importance 32 · Surprise 24

J.P. Morgan downgraded NIKE to Underweight and estimated that the company could face an approximately $1 billion headwind in China. The assessment cited risks in NIKE’s “Win Now” strategy, including the planned consolidation of its Chinese digital presence. The reported risk concerns NIKE’s Greater China business and its forward earnings outlook, although no specific implementation timeframe was provided.

Key facts

• JPMorgan downgraded Nike to Underweight from Neutral and Analyst Matthew Boss set a new price target of $40, down from $47. source