NKE · News · 20260821N

Competition and Market Share

NIKE, Inc. · 2026-08-21 · Importance 17 · Surprise 24

A survey of more than 500 Morgan Stanley interns found Nike losing ground among sneaker brands to On and Hoka. The findings indicate competitive pressure from these brands among younger, fashion-conscious consumers. No quantitative market-share change or financial impact was reported.

Key facts

• Nike just hit a 12-year low in its stock price. source