NKE · News · 20260826N

Revenue Performance and Mix

NIKE, Inc. · 2026-08-26 · Importance 34 · Surprise 42

Elliott Hill returned as Nike’s CEO in 2024 after 32 years with the company to lead its turnaround. Nike has repaired wholesaler relationships and achieved growth in running and wholesale. Revenue remains in decline across Nike Direct, digital sales, and the Greater China market. The recovery is expected to require multiple years of renewed innovation, cultural relevance, and consumer demand.

Key facts