NKE · News · 20260907N

Greater China Performance

NIKE, Inc. · 2026-09-07 · Importance 32 · Surprise 24

Third-party reporting describes early traction for NIKE in China in running, football and premium retail. The recovery remains at an early stage because sales declines are still steep. Nike is also undertaking inventory cleanup in the Chinese market, which may constrain near-term performance.

Key facts

• NIKE reported steep sales declines and an inventory cleanup in China, indicating the recovery remains at an early stage. source
• NIKE sees early China traction in running, football and premium retail. source