NKE · News · 20260914N

Greater China Performance

NIKE, Inc. · 2026-09-14 · Importance 11 · Surprise 24

Third-party reporting characterizes Nike’s major investment in the Chinese market as unsuccessful. The company is also described as struggling to generate meaningful growth. Nike’s fiscal 2027 first-quarter results will face softer year-ago comparable figures, which may affect the reported growth comparison.

Key facts

• Nike stock is down 79% from its high. source
• Nike's first-quarter earnings of fiscal 2027 come out on Oct. 1. source
• The company's big bet on the Chinese market has been a flop. source