NKE · News · 20260921N
Competition and Market Position
NIKE, Inc. · 2026-09-21 · Importance 25 · Surprise 42 · In source text
French soccer player Kylian Mbappé ended his nearly 20-year association with Nike and joined Swiss sportswear company On. Mbappé said he wanted to be part of On’s project and football journey, creating a competitive endorsement loss for Nike. The September 21, 2026 report did not disclose the financial value or remaining term of Nike’s former agreement.
Key facts
- Kylian Mbappé is joining Swiss sports brand On after ending his Nike association. source
- French soccer star Kylian Mbappé ended his nearly 20-year Nike association. source
- Nike, On Holding, and Deckers Outdoor are down between 23% and 43%. source
- Nykredit A S bought 307,466 shares of NIKE, Inc. during the second quarter, valued at approximately $12,621,000. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | negative | contingent | — | Kylian Mbappé is joining Swiss sports brand On after ending his Nike association. |