NKE · 8-K · 20261001PR000184
Distribution Channels
NIKE, Inc. · 2026-10-01 · Importance 59 · Surprise 48 · No source text
NIKE Brand wholesale revenue was $6.804 billion, down 1% reported and currency-neutral. NIKE Direct revenue was $4.142 billion, down 8% reported and 9% currency-neutral. North America wholesale sales rose 9% to $2.981 billion, while NIKE Direct sales declined 6% to $2.146 billion. Greater China wholesale sales fell 28% reported and 31% currency-neutral to $644 million, while direct sales declined 13% reported and 18% currency-neutral to $536 million.
Key facts
- NIKE Brand wholesale revenues were $6.8 billion, down 1 percent on a reported and currency-neutral basis source
- NIKE Brand Sales to Wholesale Customers were $6,804 million, down 1% (excluding currency) source
- NIKE Direct revenues were $4.1 billion, down 8 percent on a reported basis and down 9 percent on a currency-neutral basis source
- NIKE Brand Sales through NIKE Direct were $4,142 million, down 8% (reported) and down 9% excluding currency source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | negative | realized | -0.8% | NIKE Direct revenues were $4.1 billion, down 8 percent on a reported basis and down 9 percent on a currency-neutral basis |
| revenue | negative | realized | -0.2% | NIKE Brand wholesale revenues were $6.8 billion, down 1 percent on a reported and currency-neutral basis |