NKE · News · 20261003N

Market Demand Trends

NIKE, Inc. · 2026-10-03 · Importance 17 · Surprise 24

NIKE reported growth in its performance categories during fiscal 2027 first quarter. That growth was offset by continued weakness in Sportswear and the Jordan Brand. Greater China also remained a weak market, indicating ongoing regional demand pressure.

Key facts

• NIKE, Inc. said growth in its performance categories was offset by continued weakness in Sportswear, Jordan Brand and Greater China. source