NKE · News · 20261004N

Guidance / Outlook

NIKE, Inc. · 2026-10-04 · Importance 67 · Surprise 66

Nike reported a revenue decline in fiscal Q1 2027 and indicated that top-line contraction will accelerate throughout fiscal 2027. Sales in China fell 26% year over year, exceeding the 10% materiality threshold. Growth in developing regions also stalled, indicating broader consumer-demand pressure beyond Greater China.

Key facts

• NIKE, Inc. told investors that its top-line shrinkage will accelerate throughout the fiscal year (fiscal 2027). source