NKE · News · 20261004N
Greater China Performance
NIKE, Inc. · 2026-10-04 · Importance 47 · Surprise 48 · In source text
Third-party reporting said Nike’s sales in China fell 26% in fiscal Q1 2027. The report also said growth in developing regions had stalled. These trends indicate weakening demand across Greater China and other emerging markets.
Key facts
- NIKE, Inc.'s sales in China tumbled by 26%. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | negative | realized | — | NIKE, Inc.'s sales in China tumbled by 26%. |