NKE · News · 20261005N

Revenue Performance and Mix

NIKE, Inc. · 2026-10-05 · Importance 49 · Surprise 32 · No source text

NIKE’s fiscal 2027 first-quarter revenue fell 4% year over year to $11.2 billion. Performance categories and North America delivered growth, but declines in Greater China, Sportswear, and Jordan more than offset those gains. Management expects fiscal 2027 revenue to decline at a high-single-digit rate, extending the company’s near-term revenue contraction.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuenegativerealized-1.0%NIKE, Inc.'s Q1 FY27 revenue fell 4% to $11.2 billion.