NKE · News · 20261007N

Revenue Performance and Mix

NIKE, Inc. · 2026-10-07 · Importance 84 · Surprise 84

Nike’s revenue, earnings, and free cash flow are expected to decline for a third consecutive year. Management guides fiscal 2027 revenue down by a high-single-digit percentage and EPS down 20%. First-quarter fiscal 2027 revenue in Greater China declined 28% year over year, reflecting weak consumption and increased competition from Chinese domestic brands. The reported China weakness was attributed to industry saturation, competition, and brand fatigue as Nike works to rebuild its premium positioning.

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