NKE · News · 20261007N

Guidance and Outlook

NIKE, Inc. · 2026-10-07 · Importance 84 · Surprise 84 · In source text

Management reportedly guides fiscal 2027 revenue down by a high-single-digit percentage and EPS down 20%. The reported outlook implies a third consecutive year of revenue decline. The deterioration is attributed to structural growth challenges, including industry saturation, competition, and brand fatigue.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuenegativeprobable—Management guides revenue down by high single digits for FY2027.
net_incomenegativeprobable—Management guides for a 20% decline in EPS in FY2027.