NKE · News · 20261007N

Greater China Performance

NIKE, Inc. · 2026-10-07 · Importance 47 · Surprise 48

Nike’s Greater China revenue declined 28% in the first quarter of fiscal 2027. The weakness was attributed to soft consumer demand and rising competition from Chinese domestic sportswear brands. The reporting indicates China remains a major source of Nike’s broader growth and brand-health challenges.

Key facts

• Nike's China revenue slipped 28% in 1Q FY2027. source