NKE · News · 20261008N

Revenue Performance and Mix

NIKE, Inc. · 2026-10-08 · Importance 13 · Surprise 6

Nike reported that fiscal first-quarter 2027 revenue declined from the prior-year period. Net income also declined year over year in the same quarter. The reported deterioration was concentrated in operating performance, including declining sales in Greater China.

Key facts

• NIKE, Inc.'s shares are down more than 80% from highs and the company has a forward P/E of 25–30x. source
• Over the past five years, NIKE, Inc.'s stock price has plummeted by 77%. source
• NIKE, Inc. is trading at its lowest price since 2013. source
• In its fiscal first-quarter 2027 earnings report, Nike shared that both revenue and net income declined from the prior-year period. source