NKE · News · 20261020N

Converse Revenue Decline and Reset

NIKE, Inc. · 2026-10-20 · Importance 47 · Surprise 48

Converse sales fell 28% in Nike’s most recent quarter. Converse represents 2.5% of Nike’s sales but contributed 20% of the company’s quarterly sales decline. The brand’s dependence on Chuck Taylor high-tops is under pressure as consumers shift away from the shoe’s heavy, stiff profile. Nike is facing analyst scrutiny over whether to retain Converse in its portfolio after acquiring the brand for $305 million in 2003.

Key facts

• Converse sales were down 28% in the most recent quarter. source
• Converse makes up just 2.5% of Nike's sales. source
• Last quarter, [Converse] accounted for 20% of the company's sales decline. source