NKE · News · 20261020N

Product Management and Transitions

NIKE, Inc. · 2026-10-20 · Importance 30 · Surprise 42

Nike is targeting a reset of core footwear franchises across sportswear, Jordan and Greater China as sales weaken in those areas. The product and franchise reset is being pursued alongside a broader restructuring under CEO Elliott Hill. Converse is also under review after its sharp sales decline raised questions about portfolio fit.