NKE · News · 20261031N

Revenue Performance and Mix

NIKE, Inc. · 2026-10-31 · Importance 47 · Surprise 48 · No source text

Jordan Brand revenue peaked at $8.7 billion in fiscal 2024. By the end of fiscal 2026, revenue was down about 20% from that peak, a decline of roughly $1.74 billion. In the first quarter of fiscal 2027, Jordan Brand revenue fell by a mid-teens percentage.

Key facts

• By the end of fiscal 2026, Jordan Brand revenue was down about 20% from its fiscal 2024 peak of $8.7B. source
• Jordan Brand reached peak revenue of $8.7B in fiscal year 2024. source
• Jordan Brand revenue fell by a mid-teens percentage in the first quarter of FY27. source
• Until the last three years, Jordan Brand posted positive sales growth even as the rest of NIKE, Inc. struggled. source
• NIKE, Inc.'s Jordan Brand was created in 1997, following 13 years of sales for Michael Jordan's basketball shoes. source

Impact estimates