NKE · News · 20261031N

Market Demand Trends

NIKE, Inc. · 2026-10-31 · Importance null · Surprise null

Jordan Brand had been a growth driver for Nike, but its sales growth weakened over the last three years as the broader athletic-apparel company struggled. Jordan Brand revenue peaked at $8.7 billion in fiscal 2024 and was down about 20% by the end of fiscal 2026. Revenue fell by a mid-teens percentage in the first quarter of fiscal 2027, indicating continued demand weakness for the brand.