NKE · 10-K · 2026A · Full report

Revenue Performance and Mix

NIKE, Inc. · 2026-07-15 · Importance 42 · Surprise 14 · Matches filing data

NIKE, Inc. Revenues were $46.4 billion in fiscal 2026 compared to $46.3 billion in fiscal 2025, flat on a reported basis and down 2% on a currency-neutral basis. NIKE Brand wholesale revenues were $27.5 billion in fiscal 2026 compared to $25.9 billion in fiscal 2025, with the currency‑neutral increase driven by higher revenues in North America and primarily offset by lower revenues in Greater China. NIKE Direct revenues were $17.7 billion in fiscal 2026 compared to $18.8 billion in fiscal 2025, down 6% reported (down 8% currency‑neutral), driven by an 12% decline in NIKE Brand Digital sales and a 4% decline in NIKE store sales. By product, NIKE Brand footwear revenues were $29.5 billion (flat reported; down 2% currency‑neutral) where unit sales fell ~1% and lower ASPs reduced revenues by ~1ppt, while NIKE Brand apparel revenues were $13.4 billion (up 1% reported; up 2% currency‑neutral) driven by a 1% increase in unit sales and ~1ppt contribution from higher ASPs.

Key facts

• NIKE, Inc. Revenues were $46.4 billion in fiscal 2026 compared to $46.3 billion in fiscal 2025, flat on a reported basis and down 2% on a currency-neutral basis. source
• Total NIKE, Inc. Revenues: NIKE Brand Revenues were $45,222 million and Converse revenues were $1,174 million in fiscal 2026. source
• NIKE Brand footwear revenues were $29,525 million and NIKE Brand apparel revenues were $13,449 million in fiscal 2026. source
• Net income for fiscal 2026 was $3,108 million and diluted earnings per common share were $2.10. source

Impact estimates