NKE · 10-K · 2026A · Full report

North America Performance

NIKE, Inc. · 2026-07-15 · Importance 42 · Surprise 14 · No source text

North America revenues grew 5% on a currency-neutral basis to $20,511 million in fiscal 2026, driven by a 14% increase in wholesale through expanded distribution and higher shipments, while NIKE Direct declined 6% as digital sales fell 10% and store sales fell 2%. Footwear unit sales rose 6% (ASP per pair reduced ~1 percentage point due to channel mix) and apparel units rose 2% with ASP contributing ~2 percentage points of growth. Gross margin expanded materially (+210 basis points) in North America due to lower product costs, favorable channel mix and higher ASPs, contributing to a 14% increase in reported EBIT to $5,376 million. Demand creation and operating overhead increased, driven by higher sports marketing and wage-related expenses, respectively.

Key facts

• North America wholesale revenues increased 14% and NIKE Direct revenues in North America decreased 6% in fiscal 2026. source
• Total North America revenues were $20,511 million in fiscal 2026 compared to $19,572 million in fiscal 2025. source
• North America EBIT was $5,376 million in fiscal 2026 compared to $4,735 million in fiscal 2025. source
• North America gross margin was 45.6% in fiscal 2026 compared to 43.5% in fiscal 2025, a 210 basis point expansion. source

Impact estimates