NKE · 10-K · 2026A · Full report

Product Management and Transitions

NIKE, Inc. · 2026-07-15 · Importance 34 · Surprise 42

NIKE is accelerating product innovation while deliberately reducing the supply of certain footwear products to rebalance its footwear portfolio, a move intended to restore scarcity and premium positioning. The company links these product actions to strategic pricing and product mix changes that drove ASP and unit effects across footwear and apparel. Management indicates these product transitions can have negative near-term revenue and profitability impacts but are intended to reignite brand momentum over the long term. Timing of impacts varies by segment and is expected to be largely complete by end of December 2026 for segments further along.

Key facts

• Included in NIKE Brand revenues are sales of Jordan Brand products of $7,034 million in fiscal 2026. source
• NIKE Brand footwear unit sales decreased 1% overall and lower ASP per pair reduced footwear revenues by approximately 1 percentage point in fiscal 2026 on a currency-neutral basis. source
• NIKE Brand apparel unit sales increased 1% and higher ASP per unit contributed approximately 1 percentage point of apparel revenue growth in fiscal 2026 on a currency-neutral basis. source