OMC · News · 20260806N

Customer Dynamics

OMNICOM GROUP INC. · 2026-08-06 · Importance 40 · Surprise 42

Novo Nordisk selected Omnicom as its U.S. media agency of record after a competitive review. The account represents approximately $600 million in annual media spending and previously was handled by WPP’s Wavemaker. Omnicom will focus on consumer strategies and emerging channels to reach patients with chronic conditions, including obesity and diabetes.

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