ORCL · News · 20260814N

Competition — ServiceNow Autonomous CRM

ORACLE CORP · 2026-08-14 · Importance 17 · Surprise 24

Salesforce is intensifying competition with Oracle and Microsoft in agentic AI through its Agentforce platform. Agentforce combines customer data, business applications, and autonomous AI agents, competing with Microsoft Copilot and Oracle’s data-centric AI offerings. The platform is gaining commercial traction through growth in annual recurring revenue and AI token processing, largely among Salesforce’s existing customer base. Salesforce is seeking to establish Agentforce as the leading AI layer for CRM solutions.