ORLY · 10-Q · 2026Q2 · Full report

Products and Technology

O REILLY AUTOMOTIVE INC · 2026-08-07 · Importance 10 · Surprise 6

O’Reilly offers new and remanufactured automotive hard parts, maintenance items, accessories, auto body paint and related materials, tools, and professional service equipment. Its assortment uses “good,” “better,” and “best” quality-and-price alternatives, with the “best” category generally producing the highest sales and gross-profit dollars. The company is promoting customer education and training to encourage vehicle maintenance and purchases at higher value points. Service capabilities include VeriScan diagnostic code extraction, electrical and module testing, loaner tools, hydraulic hoses, paint mixing, machine shops, and battery, wiper, and bulb replacement.