PANW · News · 20260805N

Competition and Market Share

Palo Alto Networks Inc · 2026-08-05 · Importance 17 · Surprise 24

ServiceNow’s cybersecurity business exceeded $1 billion in annual contract value last year, according to the report. Its CEO said the business is growing faster than leading competitors, while its IT “control tower” offering complements products from companies such as Palo Alto Networks. Zscaler is also reporting increased large-enterprise deal activity, driven by Zero Trust security, AI-powered protection, and platform consolidation. Zscaler’s annual recurring revenue rose 25% and remaining performance obligations increased 30%, highlighting competitive pressure in enterprise security platforms.

Key facts

• Gartner named Palo Alto Networks a 'Company to Beat' in AI Network Security for CSPs as of July 2026, citing Prisma AIRS and 5G-Native Security and highlighting the company's acquisition strategy and AI security control plane. source