PAYC · 10-Q · 2026Q2 · Full report

Distribution Channels

Paycom Software, Inc. · 2026-08-06 · Importance 10 · Surprise 6

Paycom generates most revenue through its direct sales force, which solicits new clients, and client relations representatives, who sell additional applications to existing clients. Marketing and lead-generation channels include national and local advertising, email, social and digital media, search engine marketing, sponsorships, tradeshows, print advertising, and personalized direct mail. The company also uses white papers, blogs, podcasts, webinars, and other content to build brand recognition and thought leadership. Sales and marketing expense increased 10.2% in the first six months, primarily because marketing and advertising expense increased $11.7 million year over year.