PEP · News · 20260804N

Product Launch and Transition

PEPSICO INC · 2026-08-04 · Importance 31 · Surprise 42

PepsiCo is launching its Alvalle Mediterranean-style gazpacho in the United States, expanding the brand beyond its established European presence. The product is being introduced through select Whole Foods stores as an exclusive launch partner. The launch targets demand for convenient, fresh, recognizable-ingredient and meal-adjacent foods while extending PepsiCo’s refrigerated and grocery-perimeter offering.

Key facts

• PepsiCo is launching its Alvalle gazpacho brand in the U.S. as part of an expansion into refrigerated and fresh offerings. source