PEP · News · 20260825N
Distribution Channels and Partnerships
PEPSICO INC · 2026-08-25 · Importance 17 · Surprise 24 · In source text
Pepsi and Pizza Hut launched a national football-season marketing campaign featuring quarterback Josh Allen. The promotion spans Pizza Hut’s restaurant and consumer channels, with a $10 large three-topping pizza and a Triple Treat Box GameDay Edition that can be upgraded with a 2-liter Pepsi. The partnership reinforces Pepsi’s presence in foodservice and bundled meal occasions during the football season.
Key facts
- A report by Oxford Economics found PepsiCo's operations supported nearly 440,400 jobs nationwide and contributed approximately $64.88 billion to the U.S. GDP in 2024. source
- Pizza Hut launched a national campaign with Pepsi (PepsiCo) and Josh Allen and is offering a $10 large 3-topping pizza and the Triple Treat Box GameDay Edition, which can be upgraded with a 2-liter Pepsi. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | Pizza Hut launched a national campaign with Pepsi (PepsiCo) and Josh Allen and is offering a $10 large 3-topping pizza and the Triple… |