PEP · News · 20260904N
Distribution Channels
PEPSICO INC · 2026-09-04 · Importance 31 · Surprise 42 · In source text
PepsiCo plans a 21,417-square-foot Frito-Lay distribution warehouse at 565 Aviation Blvd near Charles M. Schulz–Sonoma County Airport in Santa Rosa, California. The facility is expected to employ 38 people and supports Frito-Lay’s direct-store-delivery model. The project is occurring alongside consolidation of other distribution operations in different regions, indicating a reshaping of the distribution footprint.
Key facts
- PepsiCo is planning to open a new 21,417-square-foot Frito-Lay distribution warehouse at 565 Aviation Blvd near the Charles M. Schulz–Sonoma County Airport in Santa Rosa. source
- The planned Frito-Lay distribution warehouse in Santa Rosa is expected to employ 38 people. source
- The Santa Rosa warehouse plan follows PepsiCo's direct-store-delivery model and comes amidst some consolidation of its other distribution operations in different regions. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| assets | positive | probable | — | PepsiCo is planning to open a new 21,417-square-foot Frito-Lay distribution warehouse at 565 Aviation Blvd near the Charles M.… |