PEP · News · 20260917N

Product Launch and Transition

PEPSICO INC · 2026-09-17 · Importance 31 · Surprise 42

PepsiCo launched its first corporate brand campaign, “House of Brands.” The campaign highlights PepsiCo’s portfolio beyond Pepsi, including Doritos, Lay’s, Gatorade, and Quaker. The initiative is intended to strengthen corporate brand recognition and communicate the breadth of PepsiCo’s consumer product portfolio.

Key facts

• PepsiCo has launched its first-ever corporate brand campaign named "House of Brands." source