PEP · News · 20260917N

AI Marketing Transformation

PEPSICO INC · 2026-09-17 · Importance 31 · Surprise 42

PepsiCo launched its first corporate brand campaign, called “House of Brands,” on September 17, 2026. The campaign is designed to increase consumer awareness that Doritos, Lay’s, Gatorade, and Quaker are part of PepsiCo’s portfolio. PepsiCo said the initiative will emphasize the collective strength and breadth of its brands rather than focusing only on the Pepsi name.