PEP · News · 20260923N

Strategic Initiatives

PEPSICO INC · 2026-09-23 · Importance 26 · Surprise 30

PepsiCo is using a five-part consumer engagement model centered on scrolling, streaming, searching, shopping and sensing to reach consumers across a fragmented media landscape. The company is emphasizing cultural platforms and authentic partnerships, including Gatorade’s involvement with Formula 1, to strengthen emotional connections with consumers. Chief Consumer and Marketing Officer Jane Wakely also highlighted efforts to build the PepsiCo corporate brand and increase awareness of its broader product portfolio.

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