PEP · News · 20261015N

Customer Dynamics

PEPSICO INC · 2026-10-15 · Importance 40 · Surprise 42

KFC will replace PepsiCo with Coca-Cola as the exclusive beverage provider across its 3,718 U.S. restaurants. The transition is scheduled to begin in January 2027 and is expected to be completed by spring 2027, or the end of the first quarter. PepsiCo will remain a Yum! Brands partner in international KFC markets, limiting the change to the U.S. business. The financial value of the agreement was not disclosed, but the change removes a long-standing U.S. restaurant distribution channel for PepsiCo beverages.

Key facts

• PepsiCo is transforming Doritos, Cheetos, and Lay’s by incorporating less sugar, simpler ingredients, and new portion sizes. source
• PepsiCo (PEP) one-month return: -4.3%. source
• PepsiCo's market value was reported as about $173.5b. source