PEP · News · 20261015N

Product Taxes and Regulations

PEPSICO INC · 2026-10-15 · Importance 40 · Surprise 42

Indian authorities have barred PepsiCo from using the “energy drink” label and certain ingredient-related claims on its Sting and Adrenaline Rush products. PepsiCo told the Delhi High Court that continued enforcement could cause nationwide product shortages within two months, while competitor Red Bull remains permitted to use the label. PepsiCo began producing Sting without the “energy” designation in August as a fallback, pending the court’s ruling.