PEP · News · 20261017N

Customer Dynamics

PEPSICO INC · 2026-10-17 · Importance 40 · Surprise 42 · In source text

KFC announced that Coca-Cola will replace PepsiCo as its exclusive beverage supplier across thousands of U.S. locations beginning in January 2027. The change ends PepsiCo’s multidecade U.S. fountain partnership with KFC and represents a loss of a major quick-service restaurant account. Coca-Cola’s expanded beverage platform at KFC is expected to include offerings such as iced coffee and boba, increasing competitive exposure in U.S. foodservice beverages.

Key facts

• KFC announced it will switch from exclusively serving Pepsi beverages to partnering with The Coca-Cola Company across its thousands of U.S. locations, effective January 2027. source
• Banque Pictet & Cie SA increased its stake in PepsiCo, Inc. by 14.1% in the third quarter, acquiring an additional 21,663 shares. source
• PepsiCo exceeded earnings and revenue expectations. source
• Institutional investors collectively own 73.07% of PepsiCo, Inc.'s stock. source
• As of the close on October 16, PepsiCo Inc stock was trading at 131.01, up 1.31%. source
• Analysts maintain a "Hold" rating on PepsiCo, citing concerns such as the loss of KFC's U.S. beverage business. source

Impact estimates